Director, Creative Services
Jan 2015 – PresentMoreVisibility — Boca Raton, FL
- Work directly with EVP to create RFPs, scope, and quote new projects.
- Create schedules for projects ranging 3–18 months with cross-department collaboration.
- Manage developers and designers; collaborate with Analytics, SEO, Technical SEO, and Marketing.
- Develop custom WordPress themes from scratch with SEO-friendly, optimized code.
- Invent creative methods for campaign tracking when otherwise not possible.
- Design solutions to meet client expectations for product presentation.
- Lead full redesign/recode of company website to a modern approach.
- Research and evaluate platforms/tools; deliver written findings.
- Help transition clients from proprietary CMS to WordPress and Umbraco.
- Translate desktop designs into responsive experiences with unique mobile/tablet elements.
- Continuously learn new languages/platforms to aid team members.
- Create client training content and tutorials for CMS backends.
- Author industry blog posts and appear in monthly “ask the expert” videos.